September 2016

Doing What it Says on the Tin

The clue to what CAMRA should concentrate on can be found in its name

CAMRA is currently in the midst of a Revitalisation Project, which aims to take a root-and-branch look at the organisation’s objectives and priorities. One frequent complaint is that it is too dogmatic in refusing to embrace high-quality beers that do not qualify as “real”. However, that is missing the point of what it’s all about.

When CAMRA was formed, its core purpose was to promote and champion the independent breweries and their distinctive beers that had survived the takeover frenzy of the 1960s.That decade saw probably the most dramatic transformation in business structures, popular culture and the physical appearance of this country of any in the past hundred years. Modernity, progress and renewal were the watchwords, and anyone who sought to stand in the way was condemned as negative and fuddy-duddy. This, after all, was the era of the New Britain that was to be forged in the white heat of the scientific revolution, and was keenly embraced by both of the major political parties.

However, as the Sixties turned into the Seventies, the downsides in terms of the destruction of the traditional and familiar became increasingly apparent, and there was a backlash in popular sentiment. E. F. Schumacher’s bestselling book “Small is Beautiful” is often seen as epitomising this trend, and it gained wide public recognition in the TV sitcom “The Good Life”. CAMRA obviously was a major part of this, and there is a strong parallel with steam railway preservation, which shared many of the same motivations and personnel. It was as much about a sense of cultural loss as about a specific technical definition of beer. This was well summed up in a recent Internet comment from one Ian H who said:

“CAMRA is a people-powered cultural heritage organisation in all but name. Traditional drinking culture is what links real ale, real cider/perry, historic pub interiors and community pubs. Embrace it! By all means show craft more respect (the same respect shown to Belgian beers and quality German and Czech lagers, for instance), but don’t water down the central purpose of CAMRA”.
Arguably CAMRA went too far down the road of trying to tie down a precise definition of “real ale”, ending up excluding products and dispense methods that fitted the broader concept perfectly well. The outright refusal to countenance cask breathers is a prime example. The long-defunct Hull Brewery used to store lightly-filtered, unpasteurised beer in large ceramic cellar jars in its pubs. Now how quirky and traditional was that, but it was judged not to be “real”. Sadly, this gave rise to a widespread view that real ale was inherently superior to all other forms of beer, which was never really a defensible position and ended up causing a great deal of resentment.

But the problem with any formal embrace of “non-real” beers is that, once you abandon an objective standard, even if an imperfect one, then what are you left with apart from “beers I happen to like”? The famous 20th century writer and commentator G. K. Chesterton once said “When a man stops believing in God, he doesn’t then believe in nothing, he believes anything.” It just opens the door for subjective favouritism and outright beer snobbery.

CAMRA is not, and never has been, a generalised campaign for All Good Beer. If some of its members have at times given that impression, they have been wrong. It is a campaign to preserve and champion a unique British brewing and cultural institution. The clue is in the name, and it does what it says on the tin. There are plenty of great non-“real” beers out there, and CAMRA members should feel no shame in enjoying and celebrating them. But they don’t need campaigning for. Real ale does.

1 comment:

  1. Because no-one else has said it I will. You make the case for CAMRA perfectly, particularly in that last line. Anyway, the only true campaigning is by buying it. And if real ale quality doesn't improve outside of a few heartlands, it won't be around to campaign for in 50 years time.


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