Fear of the Dark
There’s no point in pubs stocking dark beers if customers don’t want to drink them
A FREQUENTLY heard complaint is that pubs should make more effort to stock darker beers. Surely, if a pub has eight or more handpumps, they could allocate one or two of them to dark beers to provide more stylistic variety. But, on the other hand, there is no point in stocking beers that don’t sell and, while you can lead a dark horse to beer, you can’t make him drink it.
One licensee of a long-standing “Good Beer Guide” entry has made the point that, while he’s made plenty of effort to put darker beers on the bar, his customers simply don’t seem to want to drink them. He’s had dark beers hanging around on the pumps for five days, while some pale ones sell out within five hours, so it’s not surprising that he tends to avoid them. I’ve spoken to several licensees of family brewer pubs who have told me that they tend to pass on any dark beers in the brewery’s seasonal range, as they simply don’t sell. And it’s always very noticeable at the end of Stockport Beer Festival that most of the beers left over are dark ones.
There is a widely-held belief that dark beers tend to be on the stronger side, which isn’t by any means always the case, but does deter people from drinking them. And all dark beers are not the same – there is a clear division between roasty, strong-flavoured stouts and porters, and sweeter, more mellow milds and old ales. Some drinkers try to avoid those roasty notes, while others will run a mile at the thought of anything with a chestnut flavour, let alone reminiscent of Christmas pudding.
I have to say I tend to prefer the more mellow side, and I have fond memories of drinking the distinctive old ales that used to be produced by breweries in the South-East such as Brakspear, Gales and King & Barnes. These typically had a strength of around 4.3 or 4.4%, so it was easy to drink a pint or two, but they still had a rich flavour and a touch of winter warmth about them. Sadly there doesn’t seem to be much brewed in that kind of category nowadays.
Yes, it would be good to see more dark beers on the bar. But all dark beers are not the same, and it has to be recognised that their absence is not due to a lack of imagination of the part of licensees, but to customer preference.
It is disrespectful of our brewing heritage to rebrand a classic Pale Ale as amber
LAST AUTUMN, Marston’s carried out a redesign of their beer brands in an attempt to make them look fresher and more contemporary, although many felt they were trying a bit too hard to appear trendy. One aspect of this was reclassifying their flagship Pedigree as an “amber ale” rather than a “pale ale”. Historically, British beers were divided between “brown ales” and “pale ales”, with the latter being broadly of the mid-brown colour you would expect from “bitter”. Nowadays, when many beers have been introduced that are markedly paler than this, it may seem sensible to draw a distinction between these and the ones of a more traditional colour.
But Pedigree is a classic example of a great British brewing style, namely Burton Pale Ale, and while calling it “amber” may make some sense to a marketing man, it comes across as something of a betrayal of Marston’s proud heritage.